Risk, Realism & Ritalin

Risk, Realism & Ritalin

STUDIES

July 7th, 2020

M&C Saatchi, together with The Source, one of its group’s companies, have conducted a global qualitative/quantitative study, exploring the opinions, attitudes and behaviors of the so-called Post-Millennial generation.

And what we found is a generation of middle-aged pessimist teenagers who are misinformed and anxious, incredibly adverse to risk, and unwilling to dream big.

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