RENFE

You decide

who travels

Renfe’s 75th anniversary

Renfe’s delay compensation model was changing and we had to communicate it.

The news was that the traveler would get the money back, regardless of the reason for the train’s delay.

This is what we did to communicate it.

You decide who travels

THE

CHALLENGE

Communicate to the entire country the launch of the new Collaborative Bonus without a budget for media.

THE

goal

Take advantage of the launch to become a media focus.

our

approach

Make a celebrity the protagonist and spokesperson of the campaign.

  • Spot
RENFE

Madrid

Gran Via 27, Planta 3, 28013

+34 913 600 247

+34 915 325 726

Sevilla

C/ Fernández y González 2 Planta

Principal (Plaza Nueva), 41001

+34 954 498 694

+34 954 228 317

HEADQUARTERS

36 Golden Square

London W1F 9EE

United Kingdom

+44 207 543 4500

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