EL CORTE INGLES

WE CARRY

CHRISTMAS WITHIN

EL CORTE INGLÉS

The campaign aimed at encouraging Christmas shopping; that’s why we wanted to highlight the intangible, magical part that El Corte Inglés contributes to its gifts.

WE CARRY CHRISTMAS WITHIN

THE

CHALLENGE

Commercially speaking, Christmas is the most important time of the year for El Corte Inglés, as well as for many other distributors who fight for their sales with large investments on Marketing and Communication.

.

THE

goal

Turning El Corte Inglés into the preferred shopping place for Christmas.

our

approach

At strategic level, we had to differentiate from the competition and add differential value to the brand; that’s why we decided to leave the product aside to talk about that intangible, magical part that El Corte Inglés places on its gifts.

  • Spot
  • Concept
  • Social Networks
  • Media
EL CORTE INGLES
EL CORTE INGLES
EL CORTE INGLES
EL CORTE INGLES

Madrid

Gran Via 27, Planta 3, 28013

+34 913 600 247

+34 915 325 726

Sevilla

C/ Fernández y González 2 Planta

Principal (Plaza Nueva), 41001

+34 954 498 694

+34 954 228 317

HEADQUARTERS

36 Golden Square

London W1F 9EE

United Kingdom

+44 207 543 4500

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