WE CARRY
CHRISTMAS WITHIN
EL CORTE INGLÉS
The campaign aimed at encouraging Christmas shopping; that’s why we wanted to highlight the intangible, magical part that El Corte Inglés contributes to its gifts.
WE CARRY CHRISTMAS WITHIN
THE
CHALLENGE
Commercially speaking, Christmas is the most important time of the year for El Corte Inglés, as well as for many other distributors who fight for their sales with large investments on Marketing and Communication.
.
THE
goal
Turning El Corte Inglés into the preferred shopping place for Christmas.
our
approach
At strategic level, we had to differentiate from the competition and add differential value to the brand; that’s why we decided to leave the product aside to talk about that intangible, magical part that El Corte Inglés places on its gifts.
- Spot
- Concept
- Social Networks
- Media
MORE CASES
Madrid
Gran Via 27, Planta 3, 28013
+34 913 600 247
+34 915 325 726
Sevilla
C/ Fernández y González 2 Planta
Principal (Plaza Nueva), 41001
+34 954 498 694
+34 954 228 317
HEADQUARTERS
36 Golden Square
London W1F 9EE
United Kingdom
+44 207 543 4500