#ELRETODELAACEITUNA

THE OLIVE

CHALLENGE

INTEROLIVE

Promoting the consumption of Spanish olives in the national market.

THE OLIVE CHALLENGE

THE

CHALLENGE

Increasing the general knowledge about table olives in our target audience as a valuable ingredient in Spanish food. We had to change the perception about this product, which was until then seen as a simple snack.

THE

goal

Putting olives back into fashion as nature’s great culinary invention.

our

approach

In order to change this perception, we set off to turn the snacking olive into the enjoyment olive, under the following concept: Reinventing olives. 

The project is divided into two stages:

  1. The first stage, “The Olive Revolution”, allowed us to give prestige to the product and make it attractive in the hands of the most renowned chefs of the culinary world. Throughout this stage, five famous chefs came up with new dishes, featuring olives as the star. 
  1. The second stage, “Crazy for olives”starts with the expansion of the reinvented olive to the top bars and restaurants in Spain. The best proposals were taken to over 2000 restaurants in order to take the new olive to the final consumer, thus turning the snacking olive into the enjoyment olive. 
  • Brand
  • Visual
  • Social Networks
  • Event
  • PR
  • Spot
INTERACEITUNA
INTERACEITUNA
INTERACEITUNA
INTERACEITUNA
INTERACEITUNA
INTERACEITUNA
INTERACEITUNA

DIEGO GUERRERO

PEPA MUÑÓZ

RAMÓN FREIXA

PEPE RODRÍGUEZ

PEPE RODRÍGUEZ

INTERACEITUNA

Madrid

Gran Via 27, Planta 3, 28013

+34 913 600 247

+34 915 325 726

Sevilla

C/ Fernández y González 2 Planta

Principal (Plaza Nueva), 41001

+34 954 498 694

+34 954 228 317

HEADQUARTERS

36 Golden Square

London W1F 9EE

United Kingdom

+44 207 543 4500

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