
SOMETHING
WONDERFUL IS
ABOUT TO HAPPEN
CODORNIU
The wine cellar is mainly consumed on Christmas; that’s why we wanted to deseasonalize the consumption of Anna de Codorníu’s star product.
ALGO MARAVILLOSO VA A PASAR
THE
CHALLENGE
The cellar in Spain is a product that is consumed mostly at Christmas. We needed to identify new moments of consumption that would serve as an inspiration for the target when it comes to celebrating.
.
THE
goal
Playing a leading role in the celebration area through the brand’s star product.
our
approach
Our strategic approach was focused on the symbolism of a Codorniu bottle. If you run into one, it’s because someone has something to celebrate. In this way, we would encourage the viewer to celebrate more, regardless of whether there is a festive atmosphere or not.
- Spot
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