SOMETHING
WONDERFUL IS
ABOUT TO HAPPEN
CODORNIU
The wine cellar is mainly consumed on Christmas; that’s why we wanted to deseasonalize the consumption of Anna de Codorníu’s star product.
ALGO MARAVILLOSO VA A PASAR
THE
CHALLENGE
The cellar in Spain is a product that is consumed mostly at Christmas. We needed to identify new moments of consumption that would serve as an inspiration for the target when it comes to celebrating.
.
THE
goal
Playing a leading role in the celebration area through the brand’s star product.
our
approach
Our strategic approach was focused on the symbolism of a Codorniu bottle. If you run into one, it’s because someone has something to celebrate. In this way, we would encourage the viewer to celebrate more, regardless of whether there is a festive atmosphere or not.
- Spot
- Social Networks
- Media
MORE CASES
Madrid
Gran Via 27, Planta 3, 28013
+34 913 600 247
+34 915 325 726
Sevilla
C/ Fernández y González 2 Planta
Principal (Plaza Nueva), 41001
+34 954 498 694
+34 954 228 317
HEADQUARTERS
36 Golden Square
London W1F 9EE
United Kingdom
+44 207 543 4500