SOMETHING WONDERFUL IS ABOUT TO HAPPEN

SOMETHING

WONDERFUL IS

ABOUT TO HAPPEN

CODORNIU

The wine cellar is mainly consumed on Christmas; that’s why we wanted to deseasonalize the consumption of Anna de Codorníu’s star product.

ALGO MARAVILLOSO VA A PASAR

THE

CHALLENGE

The cellar in Spain is a product that is consumed mostly at Christmas. We needed to identify new moments of consumption that would serve as an inspiration for the target when it comes to celebrating.

.

THE

goal

Playing a leading role in the celebration area through the brand’s star product.

our

approach

Our strategic approach was focused on the symbolism of a Codorniu bottle. If you run into one, it’s because someone has something to celebrate. In this way, we would encourage the viewer to celebrate more, regardless of whether there is a festive atmosphere or not.