
SHARE YOUR
ENERGY
HUAWEI
Launch campaign for Huawei P30 Pro
THE
CHALLENGE
Communicating clearly and directly the differential benefit of the device: sharing energy (battery charge) between two devices just by bringing them together.
THE
goal
Using this innovative feature of the device to position Huawei as a brand that is engaged with the problems of society.
our
approach
The action that best represents how energy is shared between two people is that of a mother breastfeeding her child. But even though this action should be seen as something normal everywhere, this doesn’t happen in every country. Particularly when it is done in public spaces.
To standardize this extraordinary action and place value on the device’s benefit, we took pictures of different women breastfeeding their children in various public spaces. In this way, we told the world how easy and natural it is to share your energy “wherever you are.”
- Spot
- Outdoor location
- Media



MORE CASES
















Madrid
Gran Via 27, Planta 3, 28013
+34 913 600 247
+34 915 325 726
Sevilla
C/ Antonia Díaz 33, 1º Planta
Sevilla, 41001
+34 954 498 694
+34 954 228 317
HEADQUARTERS
36 Golden Square
London W1F 9EE
United Kingdom
+44 207 543 4500