Launch campaign for Huawei P30 Pro
Communicating clearly and directly the differential benefit of the device: sharing energy (battery charge) between two devices just by bringing them together.
Using this innovative feature of the device to position Huawei as a brand that is engaged with the problems of society.
The action that best represents how energy is shared between two people is that of a mother breastfeeding her child. But even though this action should be seen as something normal everywhere, this doesn’t happen in every country. Particularly when it is done in public spaces.
To standardize this extraordinary action and place value on the device’s benefit, we took pictures of different women breastfeeding their children in various public spaces. In this way, we told the world how easy and natural it is to share your energy “wherever you are.”
- Outdoor location
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