our

approach

The action that best represents how energy is shared between two people is that of a mother breastfeeding her child. But even though this action should be seen as something normal everywhere, this doesn’t happen in every country. Particularly when it is done in public spaces.

To standardize this extraordinary action and place value on the device’s benefit, we took pictures of different women breastfeeding their children in various public spaces. In this way, we told the world how easy and natural it is to share your energy “wherever you are.”

• Spot
• Outdoor location
• Media