LET’S ALWAYS BE KIDS

LET’S ALWAYS

BE KIDS

FISHER-PRICE

Fisher-Price launched a new brand positioning at global level: “Let´s be kids”. An invitation for parents to take life in a more relaxed way and see the world through the eyes of a child. We had to make this positioning connect with the Spanish audience.

THE

CHALLENGE

Fisher-Price launched a new brand positioning at global level: “Let´s be kids”. An invitation for parents to take life in a more relaxed way and see the world through the eyes of a child. We had to make this positioning connect with the Spanish audience.

THE

goal

Besides the conventional media plan, this concept had to translate itself into something tangible, something that would involve parents in a real way.

our

approach

We brought the children’s world to parents by transforming everyday places into fantasy worlds. We turned bus stops into huge swings; in this way we remembered the countless hours when, as kids, all of us would have wanted the waiting time for the bus to be more fun.

In addition, to continue playing, we invited the users to upload to RRSS a picture enjoying our swings, giving them the chance to win batches of Fisher-Price toys.