Fisher-Price

LET’S ALWAYS

BE KIDS

FISHER-PRICE

Fisher-Price launched a new brand positioning at global level: “Let´s be kids”. An invitation for parents to take life in a more relaxed way and see the world through the eyes of a child. We had to make this positioning connect with the Spanish audience.

THE

CHALLENGE

Fisher-Price launched a new brand positioning at global level: “Let´s be kids”. An invitation for parents to take life in a more relaxed way and see the world through the eyes of a child. We had to make this positioning connect with the Spanish audience.

THE

goal

Besides the conventional media plan, this concept had to translate itself into something tangible, something that would involve parents in a real way.

our

approach

We brought the children’s world to parents by transforming everyday places into fantasy worlds. We turned bus stops into huge swings; in this way we remembered the countless hours when, as kids, all of us would have wanted the waiting time for the bus to be more fun.

In addition, to continue playing, we invited the users to upload to RRSS a picture enjoying our swings, giving them the chance to win batches of Fisher-Price toys.

  • Concept
  • Outdoor location
  • Media
Fisher-Price
Fisher-Price
Fisher-Price
Fisher-Price
Fisher-Price
Fisher-Price
Fisher-Price

Madrid

Gran Via 27, Planta 3, 28013

+34 913 600 247

+34 915 325 726

Sevilla

C/ Fernández y González 2 Planta

Principal (Plaza Nueva), 41001

+34 954 498 694

+34 954 228 317

HEADQUARTERS

36 Golden Square

London W1F 9EE

United Kingdom

+44 207 543 4500

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