
IT’S NOT ABOUT
CHRISTMAS,
IT’S ABOUT WHO
YOU SPEND IT WITH
FUNDACIÓN AFFINITY
Fundación Affinity wanted to place value on the animal-assisted therapies program it offers throughout the year to people with emotional needs. We wanted to show the healing bond generated with the Foundation’s animals through a real story.
NO ES LA NAVIDAD, ES CON QUIEN LA PASAS
THE
CHALLENGE
Communicating the animal-assisted therapies that Fundación Affinity offers throughout the year to people with emotional needs: nursing homes, rehab centers, penitentiaries, etc.
.
THE
goal
Using Christmas to show the healing bond generated with the Foundation’s animals.
our
approach
We tried to show how the animals of Fundación Affinity help all year round. Taking a true story, we show how the foundation’s animals become an active part of their lives and the bond that is built with them.
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