IT’S NOT ABOUT CHRISTMAS, IT’S ABOUT WHO YOU SPEND IT WITH

IT’S NOT ABOUT

CHRISTMAS,

IT’S ABOUT WHO

YOU SPEND IT WITH

FUNDACIÓN AFFINITY

Fundación Affinity wanted to place value on the animal-assisted therapies program it offers throughout the year to people with emotional needs. We wanted to show the healing bond generated with the Foundation’s animals through a real story.

NO ES LA NAVIDAD, ES CON QUIEN LA PASAS

THE

CHALLENGE

Communicating the animal-assisted therapies that Fundación Affinity offers throughout the year to people with emotional needs: nursing homes, rehab centers, penitentiaries, etc.

.

THE

goal

Using Christmas to show the healing bond generated with the Foundation’s animals.

our

approach

We tried to show how the animals of Fundación Affinity help all year round. Taking a true story, we show how the foundation’s animals become an active part of their lives and the bond that is built with them.