THE OWNERS
OF TIME
STATE LOTTERIES AND BETTING
360º campaign to reinforce the positioning of Euromillones as the game with which you can win the best valued prices.
THE OWNERS OF TIME
THE
CHALLENGE
Connecting with new targets and retaining the loyalty of those who already knew the raffle, through communication that reflected the value of the prize..
THE
goal
Opting for fully emotional communication that would allow us not only to convey the greatness of the prize, but also to connect with the deepest values of our target.
our
approach
When Euromillones gets to you, the prize goes far beyond the economic aspect. What you really get is all the time in the world to do whatever you want with it. Because “time” is what we lack the most right now. We are all tied to schedules and obligations. Owners of time represents all those Euromillones winners who have decided to use their time the way they wanted.
In the movies, we count on “Time” as another character, which resigns to its new owners and undertakes its new role. For the first time, it’s not the one who decides how and where each person has to use it.
- Spot
- Digital
- Social Networks
- Outdooe location
- Radio
MORE CASES
Madrid
Gran Via 27, Planta 3, 28013
+34 913 600 247
+34 915 325 726
Sevilla
C/ Antonia Díaz 33, 1º Planta
Sevilla, 41001
+34 954 498 694
+34 954 228 317
HEADQUARTERS
36 Golden Square
London W1F 9EE
United Kingdom
+44 207 543 4500