Euromillones conceptual strategy


October 2nd, 2020

Andres Martinez, our CEO & Executive Creative Director, together with Federico Fernández Suárez, Advertising Manager at Loterías y Apuestas del Estado, tell us in a joint interview about the conceptual strategy created in M&C SAATCHI SPAIN for #EUROMILLONES.

As Federico Fernández Suárez said:
“We find this concept so brilliant that it won’t be finished in one campaign”

As Andres Martinez said:
“We worked on the idea that Euromillones not only means a huge volume of money, but also on how to help people do those things they have always wanted to do.”


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