Euromillones conceptual strategy
INTERVIEW
October 2nd, 2020
Andres Martinez, our CEO & Executive Creative Director, together with Federico Fernández Suárez, Advertising Manager at Loterías y Apuestas del Estado, tell us in a joint interview about the conceptual strategy created in M&C SAATCHI SPAIN for #EUROMILLONES.
As Federico Fernández Suárez said:
“We find this concept so brilliant that it won’t be finished in one campaign”
As Andres Martinez said:
“We worked on the idea that Euromillones not only means a huge volume of money, but also on how to help people do those things they have always wanted to do.”
Madrid
Gran Via 27, Planta 3, 28013
+34 913 600 247
+34 915 325 726
Sevilla
C/ Fernández y González 2 Planta
Principal (Plaza Nueva), 41001
+34 954 498 694
+34 954 228 317
HEADQUARTERS
36 Golden Square
London W1F 9EE
United Kingdom
+44 207 543 4500
follow us
© M&C SAATCHI SPAIN 2020 | Todos los derechos reservados.