Euromillones

Euromillones conceptual strategy

INTERVIEW

October 2nd, 2020

Andres Martinez, our CEO & Executive Creative Director, together with Federico Fernández Suárez, Advertising Manager at Loterías y Apuestas del Estado, tell us in a joint interview about the conceptual strategy created in M&C SAATCHI SPAIN for #EUROMILLONES.

As Federico Fernández Suárez said:
“We find this concept so brilliant that it won’t be finished in one campaign”

As Andres Martinez said:
“We worked on the idea that Euromillones not only means a huge volume of money, but also on how to help people do those things they have always wanted to do.”

Madrid

Gran Via 27, Planta 3, 28013

+34 913 600 247

+34 915 325 726

Sevilla

C/ Fernández y González 2 Planta

Principal (Plaza Nueva), 41001

+34 954 498 694

+34 954 228 317

HEADQUARTERS

36 Golden Square

London W1F 9EE

United Kingdom

+44 207 543 4500

© M&C SAATCHI SPAIN 2020 | Todos los derechos reservados.

Politica de Privacidad | Política de Cookies | Aviso Legal

Share This