ELLAS SUMAN
INTERVIEW
August 20th, 2020
Cristina Montero, Managing Director at M&C SAATCHI SPAIN was interviewed by Andrea Gil Ferrer for the column “Ellas suman” on El Publicista, where she tells us about the existing opportunities after the Covid-19 pandemic.
In her own words:
“We know the digital channels were important, but now they are essential. We know brands had to start to be associated with deeper values, now they have turned into social agents of change and the citizens demand that they have a more active role in their lives.”
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